Under Milk Wood
National Theatre
Campaign Manager | Content Strategy |
Audience Development Strategy Lead
I led the marketing campaign for the landmark production that reopened the National Theatre following its COVID-19 closure. This project marked a pivotal moment for the organisation — welcoming audiences back after months of silence.
Beyond the creative campaign, I helped reimagine the Olivier auditorium for a socially distanced audience, ensuring a safe and inspiring return to live performance. The work involved navigating evolving public health regulations, from mask policies to NHS app check-ins, while restoring a sense of confidence and excitement for theatre’s comeback.
Image by National Theatre Graphic Design Studio
Video by National Theatre Content Production Studio
★★★★★
“It’s a triumph, nothing less. Sheen gives a performance you might be lucky enough to see once every couple of years.” The Times
Make it stand out
We commissioned a film that showed Artistic Director, Rufus Norris and Michael Sheen introducing the new season of bold work.
The film was a way to thank audiences for their continued support through a tragic time, as well as encourage those who could to keep donating to keep theatre alive.