how I connect people with powerful ideas
About me
I turn ideas into campaigns, and campaigns into audiences.
With over a decade working at the heart of UK culture — from the National Theatre to the Royal Court, Sadler's Wells and beyond — I know what it takes to make bold work land. I'm a Fellow of the Royal Society of Arts, and I bring the kind of strategic clarity and creative instinct that only comes from doing this at the highest level, across some of the most ambitious organisations in the country.
My approach
I believe great marketing starts with a great idea and ends with a full room.
Audiences are at the heart of everything I do. I think about who I'm trying to reach, what moves them, and how to meet them where they are — then build campaigns that speak directly to that. Whether I'm shaping a long-term strategy, leading a campaign from announcement to closing night, or stepping in to cover an interim role, I move fast, think clearly, and get things done. I care deeply about craft. The right message. The right channel. The right moment.
Areas of expertise
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Areas of expertise 〰️
Campaign management
Audience development
Content creation and strategy
Brand development
Copywriting
Website development
Digital marketing
Email marketing
Content marketing
Community outreach
Project and product management
Agency management
Clients
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Clients *
I've worked with some of the UK's most ambitious cultural organisations and creative brands, including the National Theatre, Shakespeare's Globe, Royal Shakespeare Company, Battersea Arts Centre, Battersea Dogs & Cats Home, The Yard Theatre, Almeida Theatre, Stratford East, English National Ballet, London Soundtrack Festival, University for the Creative Arts and The Place.