BA (Hons) International Contemporary Dance Practices
The Place

Campaign Manager | Content Strategy

I led the campaign launch for a pioneering new transnational BA in Dance, a collaboration between London Contemporary Dance School and LASALLE College of the Arts in Singapore. From strategy to execution, I managed stakeholders across both institutions, devising a campaign that introduced this innovative course to prospective students worldwide.

The campaign highlighted the course’s unique structure — with Year 1 in London and Years 2 and 3 in Singapore — and positioned it as a rare opportunity for students to experience two globally significant cultural capitals while developing as international dance artists. I also produced compelling content to clearly communicate the course’s vision: to transcend boundaries in dance performance, practice, and creation.

Video by Monika Davies