The Estate
National Theatre

Campaign Manager | Creative Producer

I led the pre-opening campaign for The Estate, the debut play by Shaan Sahota, directed by Daniel Raggett at the National Theatre. This was a truly collaborative and creatively rich process—from early storyboarding through to final delivery. Working closely with the brilliant National Theatre Creative Studio and The Estate’s creative team, I helped shape the campaign concept, refining ideas, and developing a bold visual identity that captured the play’s sharp humour and unsettling edge. The campaign included a striking trailer, distinctive artwork, and fun behind-the-scenes content shared on the NT’s Instagram to build early engagement and buzz.

Photography (Adeel Akhtar) by Gavin Li
Concept by National Theatre Graphic Design Studio
Video by National Theatre Content Production Studio