That Is Not Who I Am
Royal Court

Campaign Manager | Creative Producer |
Creative Development

Rapture by Lucy Kirkwood is a provocative, genre-bending thriller about love, power, and belief that premiered at the Royal Court. The production was uniquely promoted under the pseudonymous title That Is Not Who I Am by “Dave Davidson” — a bold creative ruse that became central to the campaign.

Leading the marketing for such an unconventional project was both exhilarating and challenging. I developed a campaign that tapped into the cultural tension around fake news and conspiracy theories, leaning into mystery and controlled misinformation. The content deliberately carried an unsettling tone — strange, ambiguous, and elusive — priming audiences for the shocking revelation at the heart of the production.

Trailer by Jamie Isbell
Rehearsal pieces by Monika Davies